Monthly Archives: February 2015

At the end of the day, the greatest wine is red.

I promise, I am not trying to be provocative. This is a past Masters of Wine question, and due to that fact, and the fact it seems like it will be a lot of fun to tackle… I’m taking the … Continue reading

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Is choice of wine bottle closure dependent on effectiveness or marketing?

It is funny how the universe seems to push you to write about a certain topic. A couple of weeks ago, on February 2nd, a few guys representing the PlumpJack winery group visited Sherry-Lehmann with the release of their new … Continue reading

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How would you sell wine to a Martian?

Sometimes these unorthodox questions are thrown around in the wine industry. It seems the key is to understand a customer that was truly foreign to the seller, and use selling tactics that were based on the understanding of that foreign … Continue reading

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