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Tag Archives: Masters of Wine
What factors are required for grape varieties to become international brands?
Here’s another Masters of Wine question I have decided to take on for my blog. I will define “international brand” as a singular idea or concept that creates name recognition, perceived quality, and a strong mental and emotional connection with … Continue reading
Who serves the wine consumer best? Families or corporations?
Four years ago, during the Masters of Wine Symposium in Bordeaux, there was a seminar which was based on the above questions. It had Sylvie Cazes of Château Lynch Bages and Eduardo Chadwick from the prestigious Chilean company Errazuriz, representing … Continue reading
