As the teenage boy reclined on the white limestone rocks under the bright sun, the gentle sounds of the pristine turquoise sea gently lapping at the grotto near him, one would think that his passionate gaze was transfixed on the young Mediterranean women who seemed like goddesses in the golden rays of sunlight. Surprisingly though, something very different gripped the mind of this young man. As he stared out to the Adriatic Sea, he craved something more than the stunning raw beauty around him. Despite his home being a paradise, it was a poor area with minimal opportunity for work prospects and it seemed things would only get worse in time. He was an adolescent who had his back to the wall; food was scarce and the future seemed bleak for the wine-grape growing family in Puglia, the southern Italian region that experienced bleak times in the 1950s and 1960s.
Despite things being hopeless, this young man, Antonio Mario Zaccheo, came from a family that never gave up as they continued to experiment in the vineyards even though it seemed pointless as Puglia didn’t exist for the rest of the world. So, their grapes were worth very little.
Antonio, at 19 years old, received a professional wine certification after a couple of years of schooling as that was common over 60 years ago, and he then met Giovanni Carlo Sacchet, a young Italian man from North Italy whose family made gelato. Together, they formed a partnership that focused on achieving the dream of producing high-quality wine in Tuscany. They were outsiders who challenged the Tuscan wine aristocracy to make the great Chianti Classico wines wine drinkers know today, which was unheard of at the time as many were satisfied to keep it a humble, quaffable wine.
Carpineto
These young entrepreneurs purchased an estate from a church auction in the cooler climate section of Chianti Classico, in the tiny town of Dudda, in the area of Greve. They called their winery Carpineto, taking its name from the Greek word “carpos,” meaning fruit, which has always been their primary focus, growing the highest quality fruit from the beginning. This focus is evident in their native Sangiovese grapes which express themselves beautifully and elegantly. The journey to change Chianti for the better started for Antonio and Giovanni when they founded Carpiento in 1967.
Like much of Europe, Italy is a country where people associate themselves with their region, sometimes just their town, more than their whole country. So Tuscany is a country within itself and Antonio, coming from the South, and Giovanni, from the North, were treated like foreigners who were missing the privileges that a long-standing family would be given, especially considering that the majority of the vineyard owners back in the 1960s were the multi-generational noble families who, many times, placed a famous ancestor on their wine labels.
Antonio and Giovanni didn’t have noble roots; on the contrary, they were both from humble backgrounds. Yet they had innovative minds and neither shied away from hard work. But when they bought the estate, they found a print of the painter Rubens in the corner of the building and since Rubens himself was a very distinguished-looking gentleman of stature, they placed him on their wine labels.
Sticklers for Quality
From the very beginning, Antonio and Giovanni were always about showcasing the native varieties of Chianti, mainly Sangiovese with a small amount of the other grape Canaiolo, which still holds true today and went to great lengths in the vineyards, such as lower yields and overall maintenance that required much more man hours, that was costly and simply exhausting, while still having to keep prices extremely low for decades as Chianti was seen only as an easy-going wine, not worth a higher price. This horrified their neighbors as they had a formula that worked: make lots of cheap wine that sold in large volumes; that way, one could make a decent profit.
But these young men were going to prove that people would eventually pay more for great Chianti Classico wine and they did not have the baggage of a multi-generational Tuscan family holding them back. So their intense, youthful passion was unfettered, allowing them to push the limits of quality, even if it meant they went bankrupt. They had nothing to lose and everything to gain so they were not afraid to flip the industry on its head.
As all Italian wine lovers know today, Chianti Classico is an incredible success and Tuscany as a wine region is one of the most sought-after and prestigious in the world. That young man from Puglia eventually had a son, aptly named Antonio Michael Zaccheo, who ended up getting an MBA from U.C. Davis, worked for a multinational U.S. company and learned to speak five languages, all before he came back to help run Carpineto with Giovanni’s daughter, Caterina Sacchet, the head winemaker, and other family members on both sides who work for the company.
Today, Puglia is a popular tourist destination that brings people from all over the world to bask in its natural splendor; its current popularity is a heartwarming thought to Antonio Michael Zaccheo, knowing how hopeless things were for his father and grandparents in Puglia, back in the ’50 and ’60s. Even though he would not wish their tough lives on anyone, he knows that tough beginning in life was the key for his father to build a remarkable Tuscan wine empire, which today also includes estates in Montepulciano, Montalcino and Maremma, as well as being a key to his own successful experience in the U.S. that is now an asset to his family’s company.
And so, even though it is undoubtedly beneficial to be born into a family with wealth and prestige, the lack of such things didn’t stop Antonio and Giovanni; if anything, they used it to their benefit. And that fearless drive for quality was passed down to their children as they are the inheritors of that path that was carved out decades ago by their fathers, who changed the course of Chianti wines, rebuilding its foundation on quality that reverberated across the Tuscan region.
Link to original Forbes article: https://www.forbes.com/sites/cathrinetodd/2024/03/09/italian-wine-outsiders-who-raised-the-quality-of-chianti-wine
2019 Carpineto, Chianti Classico Riserva, Tuscany, Italy: 80% Sangiovese and 20% Canaiolo. Pristine red cherry fruit notes are simply breathtaking in this wine with hints of spice and floral notes, complex layers of limestone and smoldering earth that has silky tannins with a long, expressive finish.
2019 Carpineto, Vino Nobile di Montepulciano Riserva, Tuscany, Italy: 80% Sangiovese and 20% Canaiolo. Rich, brooding fruit with blueberry and blackberry that has espresso and cocoa nib notes in the background with a full body and refreshing acidity.
2019 Carpineto, Brunello di Montalcino, Tuscany, Italy: 100% Sangiovese. Enchanting nose with rose oil and wild lilacs that has hints of minerality with crushed rocks and river stones with marked acidity that lifts the juicy fruit and finely etched tannins.